Head of Marketing

Cambridge, United Kingdom | Full Time

Job Description

About Obrizum Group Ltd
Obrizum Group Ltd. is a rapidly growing, cutting-edge enterprise learning Company based in Cambridge U.K. The Company is seeking an experienced, ambitious and versatile Head of Marketing to support the Post-Series-A scale-up of the business.

 

The quantity of information available in today’s world is expanding exponentially. In addition, the knowledge, and skills that businesses need are changing faster than ever before. Relying on manual human effort to create, organise, manage, and
update digital training at the scale and speed required change is quickly becoming intractable with traditional approaches.

 

OBRIZUM Group Ltd. has created proprietary artificial intelligence (AI) technologies to address the underlying drivers of disruption that are defining the future of work and skills (automation, quantity, change). OBRIZUM's AI is used to build and organise knowledge at unprecedented speed, fulfilling a role that would previously require weeks to months of manual human
effort. After automatically arranging content into ‘Knowledge Spaces’, OBRIZUM’s AI delivers precision personalised learning experiences which are dramatically more efficient and engaging than conventional linear approaches. Our unique Artificial Intelligence algorithms were developed to understand and map content networks that could adjust as rapidly as the market was changing. The founding pillars that drive our company’s values, ethos and mission are Automation, Adaptability and Analytics. 
 

What is the purpose of the role?
 
We are ambitious and growing fast and are now looking for our next key hire to help us scale the business. This is an exciting time to be joining Obrizum Group as we enter new markets and scale existing ones. We are now looking to recruit a Head of
Marketing who will own and be responsible for the company Marketing and Lead Generation strategy. You will be a key member of the Senior Management Team, developing and implementing marketing strategies which will strengthen our brand and build sustainable growth.


What does the job entail?
 
The Head of Marketing will have responsibility for the development of the long-term company marketing strategy, with an emphasis on:

  • Achieving B2B sales growth, market penetration and cost-effective customer acquisition

  • Identifying the right marketing channels and building a dynamic marketing mix that helps deliver a strong pipeline

  • The development and implementation of a winning Lead Generation strategy

  • Development and execution of a demand gen playbook including producing campaigns, webinars and events that align with overall goals and help deliver net new demand

  • Working closely with the Sales Team; enabling them to meet their objectives

  • Working closely with Product Team; to define marketing strategies for new and existing products

  • Take ownership of the business’ reputation and recognition; including brand and communications

  • Building and executing ABM strategies and programs

  • Ongoing market reviews and competitor analysis

What we are looking for?
 
You will bring the following skills to the role of Head of Marketing:

 

  • 5+ years B2B SaaS-based marketing experience, ideally in the HR industry 

  • A track record of successfully scaling Marketing teams demonstrating

  • A data-driven approach with a thorough understanding of the demand generation funnel

  • Experience of working with a high growth or scaling business having implemented a successful lead generation plan

  • Marketing automation experience (ideally with HubSpot)

  • Self-management and accountability with solid leadership skills

  • You will be looking for a fresh challenge, prepared to roll your sleeves up and deliver a winning Marketing strategy

  • Digital and social media savvy

  • Ability to work to tight deadlines

  • Someone who is able to think outside the box

  • Excellent interpersonal skills

  • Excellent communication skills with expert command of both written and spoken English

What do we offer?


We are based in Cambridge and some office time will be essential to really
understand how to direct the growth plans of the business. However, Obrizum
Group is a flexible company which enables remote and flexible working.

 

  • Competitive salary package depending on experience between 90k - 100k

  • Annual Team Bonus

  • Discretionary Bonuses

  • Share Options may be made available

To Apply
 
If you feel you have the skills and the maturity to help us take the business to the next stage of its growth, we would love to hear from you. Please send us a covering letter explaining why you are the right person for us and a copy of your current CV to careers@obrizumgroup.com.


More about us


OBRIZUM Group Ltd. was founded in 2015 in Cambridge, UK, a world-leading hub of
science and technology. The Company is a provider of state-of-the-art learning and
development technology for enterprise and its flagship offering is a sophisticated
artificial intelligence-led digital learning platform called OBRIZUM® (Latin for pure
gold, and synonymous with assessment).


The leadership team at Obrizum Group Ltd. is comprised of PhD trained scientists,
senior software engineers, expert data scientists, media specialists, and experienced
leaders from the education and finance industry.


OBRIZUM® has already been recognised and adopted by a host of Blue-Chip
companies in Europe, The US and Asia. The platform is sector agnostic, and the
client pipeline is growing enormously with leading global enterprises frequently going
live.


The company recently closed an oversubscribed Pre-Series-A funding round backed
by smart investors, has since been reinforced by a partnership with CAPITA and is
about to close its Series-A funding round to fuel the upcoming scale-up period.
Obrizum Group Ltd is forecasting significant growth in a market ripe for disruption.
As a result, we’re on the hunt for ambitious individuals who are looking for an
opportunity to work in an environment where they can quickly assume responsibility,
be rewarded for hard work, and be part of the amazing growth story that is Obrizum
Group Ltd.